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February 13th, 2009
How to save Sirius!
by Jeff Guhin

The BustedHalo show is on it, so we have a vested interest around here:

Despite all of this gloom and doom, the Internet doesn’t have to be the death of Sirius XM. If the company can get its debt in order, it might find that the network can be its savior. My advice: Forget the satellites, the special radios, and the huge customer acquisition costs. Instead, focus on your content—and figure out a way to get it to the largest possible audience at very low prices. Sirius XM should make sure that Howard Stern and Oprah and Bob Dylan’s Theme Time Radio Hour and the NFL and Major League Baseball are available on every Internet-connected device on the market.

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